Copywriter, brand strategist and B2B content lead.
Sanjana Yadav
Campaigns, brand and social strategy for consumer brands. eBooks, demand-gen content and interactive tools for B2B SaaS and cybersecurity.
I'm Sanj. I studied English literature in Agra, did my master's at Gargi College in Delhi, and have been writing for a living since an internship at the Times of India.
These days my week has two halves. In one, I write for IT and security leaders at JumpCloud: eBooks, blog clusters, interactive tools, and the editorial standards the team works to. In the other, I write for brands you can taste: restaurant offers, spice blends, whisky pairings and coffee.
Different audiences, same job. Find the one true thing, say it plainly, then make it a pleasure to read.
Results
- eBook downloads: 3,493
- Net-new leads: 3,448
- Lead-capture rate: 98.7%
- Sales-accepted leads: 64.8%
- Program growth (YoY): 338%
- Follower growth (Koms 'N' Cakes): 600%
- Writers led (Thrillophilia): 8
- SEO blogs written: 50+
- Articles edited (NGO): 100+
Try on my hats
- EazyDiner — Eating at home? What's that?
Newspaper ads for EazyDiner's Eat Out Festival.
- EazyDiner — Big night out. Small bill in.
Social statics and a carousel for the Eat Out Festival.
- EazyDiner — Like a Bhansali film. Always extra.
Print ads for the EazyPoints rewards program.
- EazyDiner — Half the bill. Double the chairs.
A Christmas campaign, including a print idea that changes in sunlight.
- EazyDiner × Suntory Toki — One card. One beautiful pairing.
Premium co-branded social for EazyDiner card members.
- Origins by The Filter Coffee — Holi. Upgraded.
In-café key visuals for a Holi special edition.
- Hauser Pens — You'll have to be XO.
Wordplay for Hauser's Xtra Ordinary pen collection.
- Pierre Cardin — The pen close to your heart.
A World Heart Day topical for a premium pen.
- Flair, Zoox, Goyal Salt — He showed that the power to change the world is in our hands.
Gandhi Jayanti and dry day topicals for three brands.
- Goyal Salt — A TV commercial with Karisma Kapoor
Concept, storyboard and script for a TVC.
- Home Kouzina — Should biryani have aloo? Hands up if you agree.
A social media strategy for a spice brand made in real kitchens.
- Annoyingly Good · Daily Origins · The Filter Coffee — 3 handles. One family.
One social strategy for a house of three food brands.
- The Westin Sohna · ITC Grand Bharat · Baale Resort Goa — Feeds that make you want to check in
Social media for three luxury hotels and resorts.
- The Coddle Box · Dexterous Art · Lili Origin — Small brands, big feeds
Social media for three homegrown jewellery and décor labels.
- Koms 'N' Cakes — 600% follower growth for a home bakery
My first social media role, while still in college.
- Templatolio (Corporate Edge, Ramada Gangtok, Mayfair) — 50+ SEO blogs and two brand feeds
Agency work across hospitality and corporate clients.
- JumpCloud — Content that ends up in a sales pipeline
Gated eBooks and the blog clusters that feed them, for IT and security leaders.
- JumpCloud — The rulebook the team writes to
Editorial standards and a six-point review rubric.
- CrossIdentity — Making identity and access management readable
Whitepapers, brochures, emailers and blogs for an IAM company.
- JumpCloud — The AI Readiness Index
An interactive assessment that scores how ready a company is for AI.
- JumpCloud — The AI Auditability Assessment
A maturity assessment that brings a research report to life.
- JumpCloud — The Machine Identity Estimator
Nine questions that estimate how many machine accounts nobody owns.
- Personal & team tools — AI assistants that do the boring parts
Custom AI helpers for verification, drafting and repurposing.
sanjanaayadav@gmail.com · LinkedIn ↗ · Resume ↓